YouTube doesn’t suddenly roll out new features. In the case of a controversial feature, mention the possibility of introducing it first. Then, the test is conducted quietly through some users. YouTube often gets stepped on its tail in this process. The 4K resolution business is a representative example. YouTube was caught this year while testing an experiment to support 4K only for premium users.
It was the same with the non-marked ‘dislike number’ function that has now settled on YouTube. Since 2018, YouTube has been thinking about how to not display the dislike button. Then, in March of last year, we conducted a test to remove the number of dislikes for some users. Although YouTube revealed it directly, the test was conducted behind the scenes. And in November of the same year, YouTube started not showing the really dislike number.
The dislike button may disappear from the music streaming service YouTube Music. This is because related circumstances have been found. According to IT media 9 to 5 Google on the 16th (local time), the dislike button has disappeared from the user interface (UI) of the new YouTube music playback screen. It is explained that this situation was captured in some Android YouTube music apps (version 5.32). 유튜브 싫어요 수
Looking at the new YouTube music playback screen shared by the media, the song name has been changed to appear once more at the top. The album cover image has rounded corners and has been moved a little further to the top. An external device connection button has been added, and the color of the play/pause button has changed. The overall design is the same as before. If you don’t look closely, it’s hard to notice the improvement. 윤과장의 소소한 일상 이야기
If you look closely, the dislike button is gone. Originally, the dislike/like buttons were located to the left and right of the song name. Currently, the playback screen change is only found in some Android smartphone users. That means some users may not see it, even if they use the same 5.32 version of the YouTube Music app. Apple’s iPhone operating system (OS) iOS The YouTube Music app is still the same.
It seems that YouTube Music is expanding and applying a similar function a year after YouTube removed the number of dislikes. Why does YouTube try to hide the number of dislikes and buttons? to protect the creator. To get ahead of other platforms, it is necessary to secure famous creators and nurture new creators. However, dislike has a negative effect on the creator.
For example, new creators received more dislikes than well-known creators even when they uploaded similar videos. There were also users who abused dislikes to maliciously harass creators. Dislike, which was a measure of quality content from the user’s point of view, was acting as a burden on creators.
As for the reason for hiding the number of dislikes on YouTube, the actual YouTube side said, “There have been many feedbacks from video creators requesting that the number of dislikes be hidden from platform users.” , there were concerns that side effects such as taking coordinates were appearing.”
However, not all users accept YouTube’s ability to hide dislikes. This is because the dislike button gives a glimpse of content quality or other user preferences. As a result, an add-on function for the web browser Chrome, which displays the number of dislikes on YouTube, was released. Also, even if it is hidden in the video, the creator can still check the like/dislike ratio of their content.
Furthermore, it is known that YouTube dislikes are not well reflected in the recommendation algorithm. Mozilla, which operates the web browser Firefox, reported the results of an algorithm test that dislikes YouTube in September. We analyzed YouTube usage data of 22,700 YouTube users for six months, and YouTube continued to recommend similar videos no matter how much we clicked dislike. Only 11% of dislikes worked well.
In response, some criticize that hiding dislikes on YouTube is entirely a measure for creators. Attention is focusing on whether YouTube will actually remove the dislike button from YouTube Music or what effect expanding the function to YouTube Music will have.