Whether you’re sharing a travel photo, promoting a local business, or meeting up with friends, adding a location to your Instagram post can make a huge difference.
Location tagging on Instagram isn’t just about letting people know where you are. It’s about discovery, visibility, and context. It helps your post reach more people, improves engagement, and even boosts searchability—especially for businesses.
In this guide, you’ll learn:
How to add a location to your Instagram post
How to share your real-time location via Instagram Stories 인스타 위치공유
How to remove or edit a location after posting
How Instagram location tagging works 윤과장의 소소한 일상 이야기
Tips for using location tags strategically
Let’s walk through everything you need to know about Instagram location sharing, whether you’re a casual user or a content creator.
Why Instagram Location Sharing Matters
Instagram’s algorithm uses multiple signals to recommend posts, and location is one of them.
When you add a location to your content:
Your post appears in that location’s feed
People searching for that place can discover your post
Businesses and influencers can gain local exposure
Viewers gain context about your content
For example, if you tag “Brooklyn Bridge” in a photo, your content becomes discoverable to anyone browsing that location, even if they don’t follow you.
How to Add a Location to an Instagram Post (Before Posting)
The easiest time to add a location is during the posting process. Here’s how:
Tap the “+” button to create a new post.
Select your photo or video and tap “Next”.
On the caption screen, you’ll see “Add Location” right below the caption box.
Tap it and type your location in the search bar.
Select the correct place from the dropdown list.
Finish writing your caption and hit “Share”.
That’s it. The location will appear right above your photo or video once published.
How to Share Your Location in Instagram Stories
Instagram Stories offer a different but equally powerful way to share your location. To do it:
Swipe right or tap the “+” icon to open the Stories camera.
Take or upload a photo or video.
Tap the sticker icon at the top.
Select the “Location” sticker.
Search for and choose your location.
Drag and place the sticker anywhere on your Story.
This location sticker is interactive—viewers can tap it to explore the tagged place’s page.
How to Edit or Remove Location After Posting
Made a mistake or changed your mind? You can still edit or remove the location:
On a Feed Post:
Go to your profile and tap the post.
Tap the three-dot menu in the upper-right corner.
Select “Edit”.
Tap the location name at the top.
You can either select a new location or tap “Remove Location” at the bottom.
Tap “Done” or “Check” to save.
On a Story:
Unfortunately, once a Story is published, you can’t edit the location. You’ll need to delete and re-upload it.
Can You Create a New Location on Instagram?
Not directly.
Instagram uses Facebook’s location database. If your desired place doesn’t exist, you’ll need to create it on Facebook first.
Steps:
Open the Facebook app.
Tap “Check-In” and start typing the name of your new location.
Tap “Add [location name]…”
Choose a category and set an accurate address.
Post the check-in (you can delete it later).
After a few hours or days, this new location should become available on Instagram.
How Does Instagram Use Your Location Behind the Scenes?
There’s a difference between manually tagged locations and real-time location tracking.
Instagram only tracks your real-time location if you allow it in your phone settings. You can adjust this anytime:
On iPhone:
Settings > Privacy & Security > Location Services > Instagram
Set to “Never”, “Ask Next Time”, or “While Using the App”.
On Android:
Settings > Apps > Instagram > Permissions > Location
Choose between “Allow only while using” or “Don’t allow”.
For tagging locations in posts or Stories, Instagram only uses what you manually select unless GPS access is granted.
Using Location Tags Strategically (Especially for Creators and Businesses)
If you’re a business owner, travel blogger, or content creator, location tagging can significantly expand your reach.
Here’s how to make the most of it:
Tag trending or high-traffic locations (airports, landmarks, neighborhoods)
Use location tags in Stories to appear on the Explore Map
Combine with hashtags for maximum visibility
Avoid irrelevant or misleading tags (Instagram may penalize engagement baiting)
Use “location insights” for business accounts to track performance
According to several studies, posts with location tags receive 79% more engagement on average.
What About Privacy? Should You Worry?
Location sharing comes with a balance between visibility and privacy.
To protect your safety:
Never share real-time location when you’re alone or in vulnerable situations
Consider delaying posts until you’ve left the area
Regularly review your followers and privacy settings
Use Close Friends for Stor